How it's calculated
price = cost × (1 + markup% ÷ 100)
markup% = profit ÷ cost × 100, margin% = profit ÷ price × 100, profit = price − cost.
Common questions
What is the difference between markup and margin?
Markup is profit as a percent of cost. Margin is profit as a percent of selling price. A 50% markup is only a 33% margin.
How do I find selling price from cost and markup?
Multiply the cost by one plus the markup percent. A $10 item with 40% markup sells for $14.