How it's calculated
PED = %ΔQ ÷ %ΔP (midpoint %Δ = (new − old) ÷ ((old + new) ÷ 2) × 100)
PED = price elasticity of demand, %ΔQ = percent change in quantity, %ΔP = percent change in price. Midpoint (arc) method averages old and new values; |PED| > 1 elastic, < 1 inelastic.
Common questions
What does elastic demand mean?
Demand is elastic when a PED above 1 shows quantity changing more than price, so buyers are sensitive to price moves.
How does elasticity affect revenue?
If demand is elastic, raising the price lowers total revenue, while with inelastic demand a price increase raises revenue.